In the spring of 2023, the shopping area of ​​the Metaverse project "¥u-Gi-¥n" VIRTUAL INTEGRATED RESORT will collaborate with Tokyo's leading select shop "GR8". Led by Virgil Abloh and Marcelo Burlon, it is loved by domestic and foreign celebrities and fashion lovers, and is highly supported by many creators and artists. GR8 handles more than 100 luxury/street brands and actively develop limited products and collaboration campaigns.

GR8 also actively purchases contemporary art, and handles rare works by many famous artists. The owner, Mitsuhiro Kubo, has been selected as one of the top 100 people in the fashion industry selected by the street culture media "HYPEBEAST" and is active worldwide.

About GR8

〒150-0001 Tokyo, Shibuya City, Jingumae, 1 Chome−11−6, 2.5 F

It is known as a symbolic place located in the landmark "Laforet Harajuku" of the city "Harajuku" which is attracting attention from all over the world as a place of culture and fashion.




In order to realize ¥u-Gi-¥n's vision of "building the largest economic zone in Web3 through Tokyo culture," we aim to collaborate with the most influential brands in Tokyo specializing in the luxury street fashion, aiding the IR virtual facility to be developed together with ¥u-Gi-¥n' in the near future. This is an unparalleled initiative that will raise the expectations within the business industry and help to narrow the gap between Web2 and Web3.

In the spring of 2023, we will develop a collaboration NFT collection and sell it in the virtual space of ¥u-Gi-¥n. Details of the project will be updated as announcements are made.