UNITY ZERO LIMITED will hold the INTERNATIONAL SHIBUYA TOKYO NFT FESTIVAL ZERO from 8-13 November 2022 as a test event, including a demonstration of the “INTERNATIONAL SHIBUYA TOKYO NFT FESTIVAL” aims to be held next autumn 2023.


Special web page:

“INTERNATIONAL SHIBUYA TOKYO NFT FESTIVAL ZERO” will be held in collaboration with the "¥u-Gi-¥n" metaverse project launched by our company, the largest social design-themed urban festival in Tokyo and Shibuya in Japan, “SOCIAL INNOVATION WEEK SHIBUYA 2022 (hereafter: SIW)", the largest urban festival in Shibuya, Tokyo, in collaboration with Shibuya Ward, will be held at Shibuya PARCO, Shibuya Stream and several other areas where SIW is held.

All over the world, various players are entering the web3 business. This transnational expansion of the NFT economic zone highlights the high influence of Japanese-generated culture. A number of international NFT projects (hereafter: TOKYO CULTURE NFT PROJECT) influenced by Japanese anime, manga, games, fashion and music have been successful.

“INTERNATIONAL SHIBUYA TOKYO NFT FESTIVAL” is scheduled to be held in Shibuya/Tokyo in autumn 2023 as an international festival to attract these TOKYO CULTURE NFT PROJECTS that are sweeping the world.

We aim to make Shibuya/Tokyo a major centre of NFT with the most exciting and economically beneficial NFT in the world, together with the project leaders, creators, holders and communities of the TOKYO CULTURE NFT PROJECT from all over the world.


Date: 8 (Tue) - 13 (Sun) November 2022 *SIW period

Related venues: SIW venues (Shibuya PARCO, Shibuya Stream, Shibuya Hikarie, Shibuya Cast, Shibuya Fukuras, Shibuya Ward Kitaya Park, SUPER DOMMUNE)

■ Get a NFT with a simple touch

Aiming to give users who have never had NFTs in their hands before an easy way to experience obtaining NFTs, a unit was installed at the SIW venue where NFTs can be obtained by simply touching the unit with a smartphone. The need to actually touch the unit on site is also a measurement to encourage visitors to come to the SIW venue.

The unit is a collaboration with mobile battery sharing company “ChargeSPOT”, and NFTs can be obtained for free by touching the sticker with Callback's developed NFC tag attached to the upper POP of the unit with a smartphone. The NFTs available are randomly selected from four different types.

The NFTs obtained will also be exchangeable for tickets to the “INTERNATIONAL SHIBUYA TOKYO NFT FESTIVAL”, which is scheduled to be held next year.


Installation sites: SIW venues (Shibuya PARCO, Shibuya Stream, Shibuya Hikarie, Shibuya Cast, Shibuya Fukuras, Shibuya Ward Kitaya Park)

Installation image:



*Only some of the units that have been collaborated with will have the project's POP attached to the top of the unit. The location of the unit is subject to change without notice.

*One NFT can only be issued once per person. The distribution of NFTs will end when the maximum number has been reached.

*To read the NFC tag on the sticker, you will need to activate the NFC tag reader on your smartphone.

*Callback app installation is required for NFT storage.


During SIW, the TOKYO CULTURE NFT PROJECT, invited from all over the world, will be exhibited on the 9th floor of Shibuya PARCO, the venue for SIW (free admission), where you can see the influence of TOKYO CULTURE that continues to spread in the Web3 world.


A public discussion will be held on the theme of 'TOKYO culture with domestic web3-related experts that is sweeping the "Web3 world and the appeal and potential of Shibuya" at "SUPER DOMMUNE", a distribution studio on the 9th floor of Shibuya PARCO, the venue for SIW.

Date: 11th November (Fri) 21:00-22:30

Panelists: Naohiro Ukawa (DOMMUNE | present artist), Hirohisa Tamenki (NFT ART TOKYO/Stoned Pixel Human), Factory Manager (representative of NFT ART TOKYO), Rock No.6 (YuGiYn Founder) Dylan Westover (Callback Co-Founder/COO)

Moderator: Shinko Nagata (Director, Shibuya Future Design)

Distribution channel (SUPER DOMMUNE):

INTERNATIONAL SHIBUYA TOKYO NFT FESTIVAL will be held in Shibuya, Tokyo, in autumn 2023 and various projects will be prepared throughout the year. Information will be posted on the YuGiYn Twitter (, and at the same time, discussions to create the festival have started on Discord. We will keep you informed as soon as details are finalized.

■About ¥u-Gi-¥n (

YuGiYn is a metaverse project that aims to build a bridge between Web2/Web3 with the theme of TOKYO culture. The first sales in October were sold out and the project was ranked number one in the world in terms of total NFT transaction volume. Through NFT, the project aims to create a new culture and economic zone by connecting domestic and international creators, companies, brands and IP businesses.



SIW started in 2018 as a co-hosted event by Shibuya Ward and will be held for the fifth time this year. Shibuya is a city that continues to be updated by diverse range of people. The starting point for this is "Ideas". Diverse ideas meet, connect and shapes, giving birth to Shibuya's "Uniqueness". The idea platform has evolved into an idea platform specializing in the urban characteristic of "Ideas Gathering", and by having industry, government, academia and the private sector create programs together by participating in discussions in Shibuya, the potential for future society and the future will be dispatched.

■About Callback (

Callback provides a platform that enables communities and brands to easily distribute NFT in real life, based on the concept of 'Tap your phone to mint'.

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