DECORTÉ Red Thread Campaign

Production and direction for DECORTÈ limited promotion. Launched publicity activities in 14 countries and regions, gain global resonance and value the differentiation of key actors. While considering topicality on SNS, Japanese, Chinese, European and American are used. It brings out the true story of "Red Thread" as an activity concept, and constitutes the expression of maximizing sympathy across the world. From the viewpoint of brand, domestic and foreign insights and quality-assured videos, the China and Japan cooperation team of the top magazine video content was selected. Realization of cross-border production in Shanghai and Tokyo.