GR8

GR8 x YGY

Responsible for the total production of the collaboration between Harajuku's select shop "GR8" and the metaverse project "¥u-Gi-¥n".

This project is a metaverse creative unit "¥u-Gi-¥n/Yu Gi Labs" made up of 3DCG artists, art directors, creative directors, engineers, designers, and musicians born in the 90s and 80s who are active mainly in GR8 and TOKYO. GR8YGY is a collaboration project in which fashion items from ¥u-Gi-¥n's Genesis collection are styled from GR8's unique perspective, and 8 pieces are auctioned each time as limited collaboration NFTs.

In addition, as the first special collaborator, Japanese jewelry designer KOTA OKUDA, who is active in the world and has close ties to GR8, was added, and a special limited edition jewelry item was born that combines the perspectives of three people.

In commemoration of the release of the first edition and in preparation for the release of the second edition, the GR8 Harajuku Laforet store will be holding a "GR8 YGY" event from August 10, 2023 (Thursday), using video expressions that utilize the GR8 monitor in multiple ways.

【The First Collaboration NFT】

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【The Second Collaboration NFT】

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【Collaboration Jewelry】

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【GR8 In-store Promotion】

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