EXPRESS MY MIND

JOURNAL STANDARD×"EXPRESS MY MIND" collaboration

"WHITE TEE CITY SERIES" in collaboration with "JOURNAL STANDARD" and the artist Ryota Katayose’s global project "EXPRESS MY MIND".

Taking "THE NEW ERA OF TRUE NATURE" and "Building a New Standard beyond National boundaries" as the source of the idea, we chose the mini theme of pure white T-shirts and injected into production six cities in Tokyo, Osaka, Beijing, Shanghai, Hong Kong and Taipei as image sources. A fan meeting was held with the annual event of Eslite Bookstore in Taiwan, a launch event was held in Tokyo, and POP UP STORE was launched in all six cities. Take the symbolic scenery of each city as the theme, unify the black and white tone to make the graphic design.