Ryota Katayose's agent, PR measures, and program execution as the first Japanese celebrity performer in the original program of the major Chinese game live platform "HUYA LIVE".
We communicated with the viewers while playing the Chinese version of PUBG's smartphone game "GAME FOR PEACE" live. The program was broadcast live three times in a row, and viewers exceeded 1.5 million in the first five minutes. Achieved a significant marketing KPI with a cumulative total of over 7.5 million people.
