Since 2024, UNITY ZERO has been in charge of brand communication in Japan for PERFECT DIARY, a cosmetics brand from China.
With Michieda Shunsuke of Naniwa Danshi as brand ambassador, we carried out the ambassador announcement in August 2024, followed by a TV commercial and a product launch event from September. In August 2025, we announced his second consecutive year as ambassador along with a new brand movie, and a new TV commercial aired from September.
[Our Role]
- Communication strategy for the Japanese market and bilingual (Japanese/Chinese) project management between headquarters in China, the Japanese subsidiary, and production partners
- Planning and pre-production (script and storyboards) of TV commercials and brand movies, editing, and adaptation to various formats
- Planning and design of out-of-home advertising, including the large screens at Shibuya Scramble Crossing
- Pop-up stores in Osaka and Tokyo
- Social media, press releases, and e-commerce campaign tie-ins